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Like Rework (which I reviewed last week), Ignore Everybody is my kind of book. Written by Hugh MacLeod of gapingvoid.com, it is made up of 40 short essays that each dive into a very specific idea or question. And pictures, lots of pictures from the cube-grenade gallery at gapingvoid.com.

Based on many years of experience, the advice that MacLeod dispenses is almost brutal in its description of what aspiring artists (used in the loosest, Seth Godin-esque way) have to look forward to, and what they have to do to get there. Just reading the essay titles gives you an idea of what to expect:

  • Put the hours in
  • If your business plan depends on suddenly being “discovered” by some bit shot, your plan will probably fail
  • Keep your day job
  • Selling out is harder than it looks

If you are looking for an “easy ticket” to success, this isn’t the book that will get you there. (Hint: such a book doesn’t exist.)

None of this is new, of course, to those who are interested in pursuing mastery and are willing to put in the effort it takes to achieve that mastery. Who aren’t focused on a specific outcome but are interested in the journey on which they find themselves. There is plenty in the book to reinforce the importance of that attitude:

  • Don’t try to stand out from the crowd; avoid crowds altogether
  • Sing in your own voice
  • Worrying about “Commercial vs. Artistic” is a complete waste of time
  • Write from the heart
  • The best way to get approval is not to need it

In some ways, this book simply tells us what most of already know. Maybe we know it subconsciously, just under the radar of what we are willing to acknowledge. Maybe we know that it is true but just can’t bring ourselves to do anything about it. But as MacLeod lays out in the opening essay:

GOOD IDEAS ALTER THE POWER BALANCE IN RELATIONSHIPS. THAT IS WHY GOOD IDEAS ARE ALWAYS INITIALLY RESISTED.

Good ideas come with a heavy burden, which why so few people execute them. So few people can handle it.

Ignore Everybody simply lays it out on the table to where you can’t ignore it, where you have to decide for yourself, “Can I handle it?”

One of my favorites...

Of all of the daily meditations in 365 Tao, yesterday’s meditation on Engagement is the one that most deeply resonates for me:

Prey passes the tiger who
Sometimes merely looks,
Sometimes pounces without  hesitation,
But never fails to act.

Don’t just let life pass you by. Engage with it, be aware of all of the opportunities (and traps) that come your way, and actively choose your response.

In his book Outliers: The Story of Success (which I will be reviewing soon), Malcolm Gladwell discusses the 10,000 hour rule, which states that to achieve mastery – of anything – requires 10,000 hours of deliberate practice. (Readers of Geoff Colvin’s Talent is Overrated will recognize this idea, as well.) This is, to put it mildly, a lot of hours.

Last week a couple of bloggers I follow asked themselves if they thought all this effort was worth it.  From Did I Say That Out Loud?

So then the next question is do I even want to be an expert at anything? Is it worth 10,000 hours to master something so completely? Or is my time better spent doing the daily tasks in front of me the best that I can? Or is there some organic blend of the two?

And from Penelope Trunk’s Brazen Careerist:

There are a few things about the article [The Making of an Expert by Anders EricssonMichael Prietula and Edward Cokely in the July/August HBR] that really make me nervous. The first is that you need to work every single day at being great at that one thing if you want to be great. This is true of pitching, painting, parenting, everything. And if you think management in corporate life is an exception, you’re wrong. I mean, the article is in the Harvard Business Review for a reason.

I was trying to come up with responses to these to let them know that it is worth the effort if you’ve found something you love. I was having a hard time coming up with the right words, so took a break to watch tennis. To watch Roger Federer win the Australian Open, his record 16th major tournament win.

And it all became clear. Not a whole lot of words needed (though I ended up typing a lot anyway).

Is chasing mastery worth the trouble? Your damn right it is.

Last night I attended my first kendo class. As a beginner, I felt clumsy and awkward as I tried to coordinate my footwork, proper holding of the shinai, and basic overhead strikes. And awed as I watched the senior members of the club do some free sparring toward the end of class. I am looking forward to continued training and learning this very cool art.

Kendo – the way of the sword – is a martial art based on kenjutsu, the traditional Japanese swordmanship practiced by the samurai.  As a sport, kendo obviously has taken away the lethal aspects of the art, but the spirit of the art remains. Success in kendo competition requires much the same commitment as that required by the samurai. George Leonard describes this commitment in his book Way of Aikido, The: Life Lessons from an American Sensei:

Long and arduous training contributed to the samurai’s presence and clarity in combat, but there was also another key factor: The samurai had to be totally free of considerations. If, for example, he was to think, “Why didn’t I have my sword sharpened?” or “I should have settled my debt with Takeda-san,” the break in ki would be fatal. The ultimate consideration is one’s own death. For the thought “I might die” to creep into his consciousness would mean sure death. That’s why the samurai was trained from earliest childhood to go into battle with no thought of either life or death. Being ready to die, he was more likely to live.

Having just read Seth Godin’s Linchpin, I can’t help seeing many parallels between the training of the samurai and what Seth is urging us to do in our own lives. For example, to be “free of considerations” is to keep the “lizard brain” at bay. Focusing on doing our work, on sharing our art, without regards to any rewards – though far from “being ready to die” – allows us to perform at out best. As Seth says in Linchpin:

The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security. When it is time for layoffs, the safest job belongs to the artist, the linchpin, the one who can’t be easily outsourced or replaced.

Are you “ready to die” as you set out to change the world?

Today is an interesting day for me. It is the first day that I am living beyond the age that my dad was when he died. Although I don’t feel old – and my kids would tell you I don’t act old, or at least not my age – knowing that I have now outlived my dad brings things into a different kind of focus.

I’m happy with my life, my work, my family. I’m not going to go out and make any drastic changes. But I will look at each day just a little bit differently, knowing that each day is a gift for me to enjoy, and make the most of  it.

I hope you’ll do the same.

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Brett's Waste Blog by G. Brett Miller is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. Based on a work at blog.gbrettmiller.com.

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