Archives for posts with tag: Social Media

Cognitive Surplus: Creativity and Generosity in a Connected AgeCognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky

My rating: 5 of 5 stars

In his new book, Cognitive Surplus: Creativity and Generosity in a Connected Age, Clay Shirky covers some of the same ground as several other authors I’ve read this year. But even though some of the starting material may be the same – such as the Israeli day care story – Shirky tells a very different story, with a very different moral and outcome than those other books. (In case you’re wondering, the two that come immediately to mind are Dan Pink’s Drive and Seth Godin’s Linchpin.)

The upshot of the book is that in the last half of twentieth century people found themselves, in general, with a higher level of education and a larger amount of free time than at most any other time in history, while at the same time “accidents” of technology and policy created an environment of increased social isolation (think interstates, suburbs, and TV). On top of this physical isolation, there was technological isolation; the means simply did not exist for individuals to easily share their knowledge or their interests, and the ability to organize large groups around an interest was reserved for the well financed. This was the purview of the “professionals”.

As a result, we – especially in the US – became a nation of consumers. Even as the technology has developed over the past decade or so to allow for broad sharing and easy organizing, Shirky says, we are only now coming to understand the implications and actually be ready to take advantage of the opportunities this technology presents. We are only now coming to appreciate what the “amateurs” can bring.

And this, in the end, is the point of the book: We have an abundance of opportunities available to us as a result of the technologies of social media (and all that entails), and it is our responsibility to take advantage of those opportunities.

A lot of thoughts rattling around my brain about this great book, more to come. In the mean time, check out Shirky talking about his ideas in this TEDx talk.

There are many ways to use Twitter, and at least as many ways to (try to) explain Twitter to people who haven’t yet given it a try. The one I’m most often faced with is from an “average Joe / Jane” that isn’t interested in knowing what someone is having for lunch or that they are changing a really nasty diaper. This is what I’ve come up with for them:

Twitter is a way to meet people. That’s it. What you do with it beyond that is entirely up to you.

Of course, this simple answer rarely convinces anyone, so I continue with something like this.

Think about the last time you went to a party, or out to a club. Chances are you went with a friend, or a group of friends, and didn’t know everyone there. But by the end of the night, you knew more people than before and maybe even made a connection on a personal or professional level with someone. Twitter is exactly the same, only different.

If you follow me on Twitter, you will get to see the conversations I’m involved in, and you can join in whenever you want. If you decide that the other person in the conversation is interesting enough to talk to without me around, you can follow them. You will then see who they talk to and what they talk about, and I guarantee that you will find someone that shares your deep interest in something.

The more conversations you get involved in, and the more you follow, the more you will see the different ways that you can use Twitter for whatever you want to use it for.

This is pretty much how my own use of Twitter has evolved. There are a gazillion ways to use it, and there are some uses that hold no interest for me. (I also don’t care to hear about that nasty diaper on Twitter – that’s what Facebook is for.) But I’ve found ways to use it that work for me, so can you.

You just have to start.

What is a friend?

Seems a simple enough question, but in this age of FaceBook, Twitter, and all the rest, the word itself is getting a lot of use. Use that some people say is not appropriate.

I got started thinking down this line a couple of weeks ago when I heard a reporter on NPR refer to a group of people as “friends, loosely“. I forget the exact context, but basically it was a face-to-face gathering of people from around the country who only “knew” (the reporter’s quotes, not mine) each other online. The implication, and obvious bias, from the reporter was that these people weren’t really friends.

I mean, think about it. How could they possibly be friends if they had never actually met, in person?

Never mind that these people shared a common passion, that they knew as much about each other as they did any other “real” friend, that they communicated with each other on an almost constant basis. They congratulate each other on anniversaries and birthdays, weddings and the birth of children and grandchildren. And when someone in the group needs help, or just someone to talk to, the rest of the group is there.

More recently I’ve heard the terms e-friend and i-friend. Do we really need those distinctions? Maybe they are useful, like college-friend or childhood-friend, to provide a little bit of context. In the end, though, I don’t think it matters where you met, or how you got to know each other.

A friend is a friend.

During my conversations with colleagues about a world without e-mail, the Beloit College Mindset List for the Class of 2014 came up. One of the points from the list that was brought to my attention was that this generation

“will need to acquire the patience of scholarship. They will discover how to research information in books and journals and not just on-line.”

This is obviously written by someone coming from the perspective that these new students need to learn the old ways of doing things, that the old ways are inherently better because they are, well, old. (Maybe “existing” or “proven” would be more palatable, take your pick.) But I would be willing to bet that this generation, or one not too distant, will be the one to make “patience of scholarship” a thing of the past and the distinction between “books and journals” and “online” disappear.

Schools, like business, need to accept that the evolution of technology, and the generations that grow up with that technology, will result in significant changes and do what they can to ride the wave of those changes, instead of thinking that they need to do what they can to mitigate the effects of the technology so they can continue to do things the way they’ve always done them.

If the rising generation is not using e-mail, because it is too slow, etc, do we really want to go out of our way to make them use it and, in the process, slow them down?

I’ve been following Luis Suarez’ (@elsua) thoughts on a world without e-mail for quite a while now. His arguments have always made sense, and yet I’ve always had this nagging feeling of, “Yeah, but….”

Last week I had a chance to view/listen to a recent presentation Luis gave about making the jump from e-mail to social media tools, along with the mind map – no PowerPoint, either! – that goes with it, appropriately subtitled E-mail is where knowledge goes to die. I think I finally understand.

After listening to the presentation, and talking with some co-workers and others about it, one of the most common comments I heard was, “That sounds great, but it looks so hard. Why would I want to do make my life and my work harder?”

It was then that I realized that when most people who are tied to e-mail hear this argument about social media vs. e-mail, they apparently think that moving their work is supposed to make doing their job easier. But that’s not what it’s about at all.

Using social media isn’t about easy, it’s about better. More effective, more productive, less wasteful; however you define “better”.

In e-mail, there is no learning, no opportunity to learn.  In fact, e-mail practically screams “non-learning environment”. Despite what it is you are actually trying to accomplish in your work, you spend a good amount of time trying to stay out of “mail jail”. When someone new joins your team or your project, they will never catch up. How can they, when all the knowledge has died in e-mail archives that are “somewhere else”.

With social media, nearly every transaction is a learning opportunity. Sure you’ll spend as much time sorting through all your social media contacts and messages as you do processing e-mail. But with social media, you are forced to make sense of the information, all the while creating and sharing new knowledge about whatever it is you are working on.

Of course, if you don’t care about learning, about improving, about becoming more effective, then sticking with e-mail is fine.

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Brett's Waste Blog by G. Brett Miller is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. Based on a work at blog.gbrettmiller.com.

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